Loyalty in the Workplace

Read this article in the New York Times. It talks about how not many are staying loyal to their workplace. Seems aptly timed considering that it's the season of job-hopping here in Malaysia.

I always say that people leave their jobs because they are unhappy. Unhappy about the pay, unhappy about the workload, unhappy about the people...the list goes on. I mean, honestly, who in heck leaves their job, happy?

And I also always say that a job is an exercise in democracy. If you stayed with a job, it's coz' you "voted" for the company. That is, you're happy with the direction it's taking, you're happy with what it's doing, you're happy with what is in place.

But if you are leaving a job, it's coz' you "voted" against the company. You're unhappy with the pay, the powers that be, the people etc. etc. etc.

I see parallels of this with CRM. The very premise of CRM is to keep your existing customers happy. Happy so that they'll stay loyal with your brand. Happy so that they'll continue to buy your products or maybe buy even more of your products.

Memorability : Then & Now

Memories are the only thing we have to hold on to the past. It's our very own, in-built archive.

But are memories really truths? (Okay, you might ask, "Where in heck is she going with this? And what's that got to do business or marketing?").

Read the Editor's Note in the January issue of ADOI magazine today. In a nutshell, it's an ode to the past, a lamentation of glorious days gone by when ad legends did awesome work.

"Friends" - An Earned Currency

2010 was about social media.  2011 is going to be the same.


Any marketer worth his salt, would know that in the social media space, you need to make a lot of friends and that you wouldn't want to make a lot of people cheesed off.


But here's the rub.  The player knows that he needs to keep the many happy.  Meaning they're not gonna do something that'll make a lot of people upset.  But what about the few that got played in a bad way? The very few who can't really effect significant bad action towards the marketer? The popular philosophy adopted by those using social media for marketing is that "Ya can't make everyone happy".