Oh dear! Is anyone paying attention?

Sigh. Read this article last week.

It's not the first time I've come across something similar to this. I've lost count the number of articles that have cropped up all over the place, all of them saying the same thing.

The old agency model is broken, big time. But is it beyond repair?

Malcolm Gladwell & Branding

Malcolm Gladwell was invited recently to give a talk at a seminar in Singapore for business and marketing people. His presentation can be found here.

I want to talk about his talk from a communications aspect. Now, seminars such as the one I've mentioned tend to be really dry and yawn-inducing. The endless powerpoint presentations with tables of data and charts of all shapes and sizes could really test an attendee's endurance. For me, it makes me want to slit my wrist.

Anyway, he came in to talk about branding. Okay, what could this Canadian journalist/author know anything about branding?

Twilight Video Game - A Lost Opportunity?

"Milk it for all its worth!"

The ideal situation to be in when you've got a winner in your hands. That's the ultimate business dream.

But does it always makes sense?

One writer is saying that Twilight the franchise is missing out on millions of moolah because they've yet to get into the video game scene. Check out his article here.

Sad, True but Largely Ignored

The Last Advertising Agency On Earth from FITC on Vimeo.

Saw this ad on one of my favourite blogs, Digital Buzz Blog. (Btw, really recommend this site to all interested with all things about digital communications).

FMCG + CRM = ???

I don't know much about CRM. The little I know is that a big customer database is the ultimate pot of gold at the end of the rainbow, the practitioners are dying to get hold of my personal details, and sometimes, I get personalised messages, mostly in print form and lately, digital.

What I'm working on right now is on developing a printed direct mailer for an FMCG brand.

So, here's where I'm not sure whether it'll work.

Facebook : 'Like' or 'Fan'?

Read an interesting article recently from World Advertising Resource Center (WARC) which reported that Facebook has decided to drop the 'fan' term from client ads on Facebook which would direct users to specific brand pages.

Instead they'll be using the term 'like' as they've found through research, that FB users are twice more likely to 'like' something than be a 'fan' of something.

You can read more about this article here.

I have mixed feelings about this.