Sad, True but Largely Ignored

The Last Advertising Agency On Earth from FITC on Vimeo.

Saw this ad on one of my favourite blogs, Digital Buzz Blog. (Btw, really recommend this site to all interested with all things about digital communications).



Definitely attention-getting. Anyone from advertising that watches this, will say, "Yup, sad but true".


And it stops there.

That's when the message gets ignored. The thing is what this ad was trying to say, aside from selling the event seats, is not particularly new. Most experts have been talking about this for years.

And yet, despite all the talking, not much is being done to change things.

In another article, this time from WARC, Forrester research shows that agencies fail to adapt to new marketing era. New smaller set ups are picking up the mantle instead.

Having said that, not all blame should rest on the agency's shoulders. At the end of the day, an agency is being paid to provide what the client wants. If what the client wants is not exactly with the times, an agency has to deliver despite their protestations.

It's not easy being an ad man nowadays.