Any marketer worth his salt, would know that in the social media space, you need to make a lot of friends and that you wouldn't want to make a lot of people cheesed off.
But here's the rub. The player knows that he needs to keep the many happy. Meaning they're not gonna do something that'll make a lot of people upset. But what about the few that got played in a bad way? The very few who can't really effect significant bad action towards the marketer? The popular philosophy adopted by those using social media for marketing is that "Ya can't make everyone happy".
