I am an avid reader. But to wind down, I read marketing/business books. And because of my predisposition for such reading, people think I'm smart. I don't think so. What goes in for me, do not always come out. It's a kind of intellectual indigestion.
So, I figured I might as well attempt to force it out of me. Let's choose a type of laxative.
Advertising.
My definition : A communication created by an Agency that provides information and ultimately, persuades a group of consumers to buy a certain product or service.
