"Friends" - An Earned Currency

2010 was about social media.  2011 is going to be the same.


Any marketer worth his salt, would know that in the social media space, you need to make a lot of friends and that you wouldn't want to make a lot of people cheesed off.


But here's the rub.  The player knows that he needs to keep the many happy.  Meaning they're not gonna do something that'll make a lot of people upset.  But what about the few that got played in a bad way? The very few who can't really effect significant bad action towards the marketer? The popular philosophy adopted by those using social media for marketing is that "Ya can't make everyone happy".

Managing Facebook Fan Page - A 24/7 Job!

Seems like there's no stopping the Facebook juggernaut. While many may complain about privacy issues etc., it doesn't seem to stop others from signing up.

And where the crowd goes, that's where commerce will follow suit.  Almost like locusts....good or bad, however you may see it.

For the past few weeks, I have been observing brands on how they manage their Facebook Fan Pages. To make a long story short, it's not as easy as one thinks and it is definitely, a 24/7 job.

Right now, every brand wants to be like Starbucks on Facebook. Generating more than 13 million fans, it's the envy of the branding world.  For a look at the top 10 brands on Facebook, check out http://www.famecount.com/facebook-rank/Worldwide/all/Brand

Network Marketing - A New Permutation

I was invited to sit through a business presentation with a dear friend recently.  Much to our dismay, it was a network marketing sales pitch.

It was the usual opening gambit. A rundown of the current economic scenario, a re-jigged slide on Robert Kiyosaki's Cashflow Quadrant, the benefits of working for yourself...blah, blah, blah.

We just stopped the poor guy mid-sentence and told him that network marketing was not for us. To his credit, he persisted in trying to convince us of the errors of our ways (which were for naught, as we remained unconvinced).

Big Brother in the Office - Good or Bad?

Sigh. I'm being blocked. I can't view any games sites in the office. And judging from this article, being spied on is not just about being blocked from certain sites.

I can understand employers' paranoia about keeping the lid on company secrets. Especially in such competitive times, who wouldn't want to keep their cards close to their chests?

But is it going overboard? 

The Buzz on Google Buzz

It's gonna be nearly a month since the Google Buzz was launched. And honestly, I haven't been using it much other than to tell people that I'm somehow automatically following that it ain't something I'll be looking into.

Why am I not jumping on to this?

I didn't know this was coming
What I found really strange was that even though I am a long time user of the Google search engine and Gmail, I don't remember seeing any messages whether via email or Ad Sense ads or text links telling me that this was coming.

Hmmm...not quite, is it?

I was intrigued when some friends on Facebook had the following as their status updates a few days ago.

They all had the same message and of course, they were from the same agency.

Obama Can...But Can Others?

With a number of books detailing the use of social media in its campaign plus the Grands Prix from the Cannes Lions International Advertising Awards under its belt, it’s little wonder that industry experts point to the Obama Presidential campaign as THE case study on the best use of Web 2.0 technology.

Inbound Marketing: Get Found Using Google, Social Media, and Blogs - A Review

As a person involved in the business of "changing behaviours" with particular interest in using the Internet as THE channel of communication, I had always wondered about the different methods used by big client and big digital agencies (the ones with big money) compared to those used by the internet marketing entrepreneurs (with little to no budget for marketing).

This book marries the two different methods.

Everyone Connected. So, what now?

I admit it. I had a certain degree of envy towards the folks who came up with TM Everyone Connects campaign. It was big, loud and generated a lot of buzz. All culminating with that huge sing-along session at Bukit Bintang.