Oh dear! Is anyone paying attention?

Sigh. Read this article last week.

It's not the first time I've come across something similar to this. I've lost count the number of articles that have cropped up all over the place, all of them saying the same thing.

The old agency model is broken, big time. But is it beyond repair?

Everyone Connected. So, what now?

I admit it. I had a certain degree of envy towards the folks who came up with TM Everyone Connects campaign. It was big, loud and generated a lot of buzz. All culminating with that huge sing-along session at Bukit Bintang.