Managing Facebook Fan Page - A 24/7 Job!

Seems like there's no stopping the Facebook juggernaut. While many may complain about privacy issues etc., it doesn't seem to stop others from signing up.

And where the crowd goes, that's where commerce will follow suit.  Almost like locusts....good or bad, however you may see it.

For the past few weeks, I have been observing brands on how they manage their Facebook Fan Pages. To make a long story short, it's not as easy as one thinks and it is definitely, a 24/7 job.

Right now, every brand wants to be like Starbucks on Facebook. Generating more than 13 million fans, it's the envy of the branding world.  For a look at the top 10 brands on Facebook, check out http://www.famecount.com/facebook-rank/Worldwide/all/Brand

EDM - Best Practice?

For those not in the know, EDM is an abbreviation for electronic direct mail. It's one of the tools of the trade for marketers who want to spread their sales pitch en masse, electronically.

But we consumers either appreciate them because of its timely and useful information or hate them coz' they clog up our mailboxes.

Here's the funny thing.  I'm in the communication business. So therefore, there's a particular formula or rule of thumb for some of the communication things that I do. EDM is not excluded.

Malcolm Gladwell & Branding

Malcolm Gladwell was invited recently to give a talk at a seminar in Singapore for business and marketing people. His presentation can be found here.

I want to talk about his talk from a communications aspect. Now, seminars such as the one I've mentioned tend to be really dry and yawn-inducing. The endless powerpoint presentations with tables of data and charts of all shapes and sizes could really test an attendee's endurance. For me, it makes me want to slit my wrist.

Anyway, he came in to talk about branding. Okay, what could this Canadian journalist/author know anything about branding?

Sad, True but Largely Ignored

The Last Advertising Agency On Earth from FITC on Vimeo.

Saw this ad on one of my favourite blogs, Digital Buzz Blog. (Btw, really recommend this site to all interested with all things about digital communications).

Inbound Marketing: Get Found Using Google, Social Media, and Blogs - A Review

As a person involved in the business of "changing behaviours" with particular interest in using the Internet as THE channel of communication, I had always wondered about the different methods used by big client and big digital agencies (the ones with big money) compared to those used by the internet marketing entrepreneurs (with little to no budget for marketing).

This book marries the two different methods.

When Common Sense Fails

I went to the Curve today to settle some affairs.

MALAYSIA AIRLINES

The 1st thing that caught my eye was this huge building advertising from Malaysia Airlines. The ad was on the e@Curve building where the Cathay cinema is at. The 1st thought that came to mind was “Wow, this is a first. I’ve never seen a MAS ad at this site before.”

Everyone Connected. So, what now?

I admit it. I had a certain degree of envy towards the folks who came up with TM Everyone Connects campaign. It was big, loud and generated a lot of buzz. All culminating with that huge sing-along session at Bukit Bintang.

A Load of Wisdom?

I am an avid reader.  But to wind down, I read marketing/business books. And because of my predisposition for such reading, people think I'm smart. I don't think so.  What goes in for me, do not always come out.  It's a kind of intellectual indigestion.

So, I figured I might as well attempt to force it out of me.  Let's choose a type of laxative.

Advertising.  

My definition : A communication created by an Agency that provides information and ultimately, persuades a group of consumers to buy a certain product or service.