Managing Facebook Fan Page - A 24/7 Job!

Seems like there's no stopping the Facebook juggernaut. While many may complain about privacy issues etc., it doesn't seem to stop others from signing up.

And where the crowd goes, that's where commerce will follow suit.  Almost like locusts....good or bad, however you may see it.

For the past few weeks, I have been observing brands on how they manage their Facebook Fan Pages. To make a long story short, it's not as easy as one thinks and it is definitely, a 24/7 job.

Right now, every brand wants to be like Starbucks on Facebook. Generating more than 13 million fans, it's the envy of the branding world.  For a look at the top 10 brands on Facebook, check out http://www.famecount.com/facebook-rank/Worldwide/all/Brand

Big Brother in the Office - Good or Bad?

Sigh. I'm being blocked. I can't view any games sites in the office. And judging from this article, being spied on is not just about being blocked from certain sites.

I can understand employers' paranoia about keeping the lid on company secrets. Especially in such competitive times, who wouldn't want to keep their cards close to their chests?

But is it going overboard? 

Facebook : 'Like' or 'Fan'?

Read an interesting article recently from World Advertising Resource Center (WARC) which reported that Facebook has decided to drop the 'fan' term from client ads on Facebook which would direct users to specific brand pages.

Instead they'll be using the term 'like' as they've found through research, that FB users are twice more likely to 'like' something than be a 'fan' of something.

You can read more about this article here.

I have mixed feelings about this.

The Buzz on Google Buzz

It's gonna be nearly a month since the Google Buzz was launched. And honestly, I haven't been using it much other than to tell people that I'm somehow automatically following that it ain't something I'll be looking into.

Why am I not jumping on to this?

I didn't know this was coming
What I found really strange was that even though I am a long time user of the Google search engine and Gmail, I don't remember seeing any messages whether via email or Ad Sense ads or text links telling me that this was coming.