Marketing and Job Finding - Is it the same?

Many times I have been in conversation with friends and colleagues talking about making that career move. I think everyone who has ever worked before is familiar with this.

Aside from useful suggestions, there are warnings as well. 

"Oh, you don't want to go there. They pay peanuts"

"I hear the boss is a control-freak. She's a nightmare to work with."

"The office politics is just horrible. You don't want to get into that!"

"Everything works so slowly there. It's a wonder anything gets done."

"The work is uninspiring. You'll get bored easily."

Obama Can...But Can Others?

With a number of books detailing the use of social media in its campaign plus the Grands Prix from the Cannes Lions International Advertising Awards under its belt, it’s little wonder that industry experts point to the Obama Presidential campaign as THE case study on the best use of Web 2.0 technology.

Inbound Marketing: Get Found Using Google, Social Media, and Blogs - A Review

As a person involved in the business of "changing behaviours" with particular interest in using the Internet as THE channel of communication, I had always wondered about the different methods used by big client and big digital agencies (the ones with big money) compared to those used by the internet marketing entrepreneurs (with little to no budget for marketing).

This book marries the two different methods.