Oh dear! More marketing terminology.

Read this research document on trends. Came across these terms ‘Live brand experience’ and ‘real time’ branding.

They're defined as follows :

"...'live' because the brand experience now needs to function like a show, event or multi-club experience so that its essence cannot be copied in any way."

" ‘Real time’ because consumers are now expecting brands to respond to their needs as soon as the ‘send’ or ‘post’ key has been thumbed."

What Would Google Do? - A Review

It's a very long ode to Google, methinks. Maybe too long? It seems like an expanded version of a blog post.

For me, I struggled to finish this. Yes, there are nuggets to be gleaned from it but it just wasn't gripping enough for me to get through this in one long sitting.

This book is for those who don't exactly understand why Google is big news and how it really works and why it's important in our lives. In other words, this book is actually for those who are not Net-savvy.

Marketing and Job Finding - Is it the same?

Many times I have been in conversation with friends and colleagues talking about making that career move. I think everyone who has ever worked before is familiar with this.

Aside from useful suggestions, there are warnings as well. 

"Oh, you don't want to go there. They pay peanuts"

"I hear the boss is a control-freak. She's a nightmare to work with."

"The office politics is just horrible. You don't want to get into that!"

"Everything works so slowly there. It's a wonder anything gets done."

"The work is uninspiring. You'll get bored easily."

Obama Can...But Can Others?

With a number of books detailing the use of social media in its campaign plus the Grands Prix from the Cannes Lions International Advertising Awards under its belt, it’s little wonder that industry experts point to the Obama Presidential campaign as THE case study on the best use of Web 2.0 technology.

Inbound Marketing: Get Found Using Google, Social Media, and Blogs - A Review

As a person involved in the business of "changing behaviours" with particular interest in using the Internet as THE channel of communication, I had always wondered about the different methods used by big client and big digital agencies (the ones with big money) compared to those used by the internet marketing entrepreneurs (with little to no budget for marketing).

This book marries the two different methods.