I had always thought the advertising scene overseas would be drastically different from here in Malaysia. Boy, was I wrong! In a way James Othmer shattered one of my long-kept dreams that the grass on the other side would be greener.The book itself is divided into 3 parts. The first part for me, was a trip down memory lane which was basically a combination of dreamy and nightmare-like existence. The second part was about the changes currently going on in the industry. And the final part, what the future holds, somewhat.
The biggest thing aside from the advent of the Net as an advertising medium, are those little agencies that are going around saying that they’re not ad agencies.
Short, succinct and to the point. With heaps of useful tips. However, I think this guide is for those who are considering setting up their own consultancy outfits. Not entirely useful for those in other types of home based business like network marketing or internet marketing, although some of the tips may apply. What I liked about the book was that it never tried to go into those mumbo-jumbo "find yourself","discover your inner mojo","get in touch with your inner self" rubbish so prevalent and long-winded in self-help books for entrepreneurs. Ian Sanders made his points clear and practical. I like this.
