Fantastic! It's a book about 'we' thinking that we're an 'I' when all the time we're behaving like a 'we'...very useful for marketers or all those in the 'changing behaviour' jobs like advertising.
Jan 9, 2010
Herd: How to Change Mass Behaviour by Harnessing Our True Nature - A Review
Fantastic! It's a book about 'we' thinking that we're an 'I' when all the time we're behaving like a 'we'...very useful for marketers or all those in the 'changing behaviour' jobs like advertising.
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