Jan 13, 2009

Other Great Books Worth Reading!

Posted by Nura Yusof on Tuesday, January 13, 2009
Everything Is Miscellaneous: The Power of the New Digital Disorder   Re-Imagine!: Business Excellence in a Disruptive Age   The Cult of the Amateur   A Whole New Mind: Why Right-Brainers Will Rule the Future   Don't Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition


Free Prize Inside: How to Make a Purple Cow   Permission Marketing : Turning Strangers Into Friends And Friends Into Customers   Purple Cow, New Edition: Transform Your Business by Being Remarkable--Includes new bonus chapter   All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World   Small Is the New Big and 183 Other Riffs, Rants, and Remarkable Business Ideas


DigiMarketing: The Essential Guide to New Media and Digital Marketing   Ogilvy on Advertising   Jump Start Your Brain   The Definitive Book of Body Language   Integration Marketing: How Small Businesses Become Big Businesses – and Big Businesses Become Empires


Mastering Online Marketing: 12 Keys to Transform Your Website into a Sales Powerhouse   The 80/20 Principle: The Secret to Success by Achieving More with Less   Marketing to Women: How to Increase Your Share of the World's Largest Market   The Flight of the Creative Class: The New Global Competition for Talent   Wikinomics: How Mass Collaboration Changes Everything [WIKINOMICS EXPANDED/E]


Microtrends: The Small Forces Behind Tomorrow's Big Changes   Freakonomics: A Rogue Economist Explores the Hidden Side of Everything (P.S.)   The New Pioneers: The Men and Women Who Are Transforming the Workplace and Marketplace   The Brand Gap: Expanded Edition   Is Anybody Out There: The New Blueprint for Marketing Communications in the 21st Century


Madison And Vine: Why the Entertainment and Advertising Industries Must Converge to Survive   A Genie's Wisdom: A Fable of How a CEO Learned to Be a Marketing Genius   Big Brands Big Trouble: Lessons Learned the Hard Way   Marketing Warfare: 20th Anniversary Edition: Authors' Annotated Edition   Positioning: The Battle for Your Mind, 20th Anniversary Edition


The 22 Immutable Laws of Branding   The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands   The Fall of Advertising and the Rise of PR   The Future of Advertising: New Media, New Clients, New Consumers in the Post-Television Age   Citizen Brand: 10 Commandments for Transforming Brand Culture in a Consumer Democracy


A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century   The Power of Cult Branding: How 9 Magnetic Brands Turned Customers into Loyal Followers (and Yours Can, Too!)   The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do   Hey, Whipple, Squeeze This: A Guide to Creating Great Ads, Second Edition   The Little Book of Creativity: Great Ideas and How You Can Use Them

No Logo: 10th Anniversary Edition with a New Introduction by the Author   The World is Flat: a Brief History of the Twenty-First Century   Small Giants: Companies That Choose to Be Great Instead of Big   Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond    Call of the Mall: The Geography of Shopping by the Author of Why We Buy


Software for Your Brain   Anyone Can Do It: Building Coffee Republic from Our Kitchen Table 57- Real Life Laws on Entrepreneurship   The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture
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