Going Crazy over POS Displays

There's so many ways to communicate to the consumer or customer.  Digital or social media is one of the new ways. Print Ads or TV commercials are part of the old way.


Today, I'm gonna write about those point-of-sale (POS) displays, the ones that you find in supermarkets.  


I think all those POS people are being too overzealous that they're constantly thinking up new ways to maximise advertising on supermarket space to the point where they no longer question whether these new ad units really work or not.