Sep 21, 2010

Consumer-Centric to Egocentric

There's a new restaurant that opened up near where I work. A breath of fresh air, I thought. Had enough of the mamaks and nasi campur.

This restaurant served Western stuff, with bangers & mash, sandwiches and pasta. Sampled some and liked them. They were good, the portion was large and the price was reasonably good.

But yesterday, I ordered a roast beef sandwich and it was half the size it was before, on cheap bread (instead of pannini) and at the same price. Huh?!

Is this how an establishment expects to keep customers?


A pet peeve, this. It's a downright betrayal.  You lure us in with promise of quality at reasonable price and then, you yank it all from under us by reducing your offering to the sub-standard version.

How many times have we come across products/services/authors/movies etc. that started out great but later reduced to just a shadow of their previously fabulous selves?

Malaysia Airlines is one such example. From 5-star airline to meal-in-a-box. Oh, the shame!

Seth Godin is another. Loved his earlier books but his later ones were just mediocre.

Why do they do this? Why do they compromise on quality? The official reasons could be cost of production, short deadlines given, blah blah blah.

Sounds to me they love themselves more than they love the customers.

But don't they know that in order to receive love, you have to give love?

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