The Lost Logo - A Review

This book is probably much like Dan Brown's The Lost Symbol....that is, not as exciting as previous outings. But entertaining nonetheless.

In this one, Brown continues his attack on marketing norms with zingers like the chapter where Abby trashed (literally) works done by hired brand consultants, those "fee-padding con artists".

I especially liked the chapter where a Coke executive tried to cut a deal with Magill to include Coke branding in Dan Brown's next book. How utterly uncool it is for brands to latch on to money-making mediums like books, using the most flimsiest of connections and at times, not connection at all! Seems desperate and yet, so very real.
All in all, the ultimate message that Brown is trying to convey (in my opinion, at least) is that marketing is all about telling a compelling story. There was chapter where in essence, what Brown was saying was that writing is so essential to marketing. From the creation of cool, flavor-of-the-month marketing terms to ad slogans, words are the backbone of marketing. And words are what makes up a story, in most cases.