Ca$hvertising - A Review

This book is a gold mine! I made notes on almost every single page.

The best part I liked was on page 184 when he says,

"Advertising is not supposed to be entertainment! You may be entertained by it, but that's not its purpose. It's not a creativity contest. It's not meant to grace the walls of the Louvre in Paris. It's also not poetry, comedy, or a riddle to be figured out. Advertising is not about winning awards for being tricky, off-the-wall, or ingenious. Advertising - plain and simple - is about selling products and services. It's business communication with the goal to increase sales by interesting people enough in a product or service that they ultimately trade their money for it."

The Buzz on Google Buzz

It's gonna be nearly a month since the Google Buzz was launched. And honestly, I haven't been using it much other than to tell people that I'm somehow automatically following that it ain't something I'll be looking into.

Why am I not jumping on to this?

I didn't know this was coming
What I found really strange was that even though I am a long time user of the Google search engine and Gmail, I don't remember seeing any messages whether via email or Ad Sense ads or text links telling me that this was coming.

Hmmm...not quite, is it?

I was intrigued when some friends on Facebook had the following as their status updates a few days ago.

They all had the same message and of course, they were from the same agency.

Oh dear! More marketing terminology.

Read this research document on trends. Came across these terms ‘Live brand experience’ and ‘real time’ branding.

They're defined as follows :

"...'live' because the brand experience now needs to function like a show, event or multi-club experience so that its essence cannot be copied in any way."

" ‘Real time’ because consumers are now expecting brands to respond to their needs as soon as the ‘send’ or ‘post’ key has been thumbed."

What Would Google Do? - A Review

It's a very long ode to Google, methinks. Maybe too long? It seems like an expanded version of a blog post.

For me, I struggled to finish this. Yes, there are nuggets to be gleaned from it but it just wasn't gripping enough for me to get through this in one long sitting.

This book is for those who don't exactly understand why Google is big news and how it really works and why it's important in our lives. In other words, this book is actually for those who are not Net-savvy.