Sex sells. This book is proof that it does.It was entertaining but not very useful in terms of any learnings. It was at times, a laborious read simply because a lot of the ads were described, not shown.
But then again, if all the ads were shown, the book would have made an interesting coffee table book which would not have made the author (a college professor) any more credible.
Ads with sexual themes serves only one purpose. To capture attention. Once that attention is obtained, the selling begins, whether it's for cigars or condoms.
It's also hardly surprising that looking at these ads, the degradation of women takes place. It's just too bad that it happens and of course, I wish that it wasn't always so.
I was actually unfamiliar with all of the ads, save one.
That Diet Coke "11:30" spot. I think it still sizzles to this day.
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