Dec 13, 2009

Buy-Ology: How Everything We Believe about Why We Buy Is Wrong - A Review

Buyology: How Everything We Believe about Why We Buy Is Wrong
Thank goodness neuromarketing is still in its infancy. Despite Lindstrom's assertions that it's all for the good, that once marketers can make sense of what's in our heads, better products will get produced, it still sounds Orwellian...and the various methods deployed to play with our subconcious, persuading us to buy? Such technology in the hands of despots and dictators and unscrupulous marketers is enough to give me the willlies.

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