Excellent read and yet disturbing on two aspects.
Increasingly, we are becoming too comfortable "bearing our souls" online whether through search engines, blogs etc. Whilst on our part, these activities are seemingly anonymous, we have on the other hand, marketers ever willing to exploit this new knowledge to peddle their wares. To take the analogy Tancer used in his book, it's like being in a confessional, and aside from the penance issued by the priest, he's also selling this bunch of other products that might help.
The other aspect is that the growing dependency on technology to answer our deepest questions, may cause us to isolate ourselves from others. We could get to comfortable getting our answers online as opposed to communication and lively discourse with others.
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