The Obvious: Everything You Need to Know to Succeed - A Review

Reading The Obvious, I could not help but think how familiar all the tips were. Aside from being obvious, they were logical and more importantly, practical.

I especially like the part about biz-speak. Being from the advertising industry, I confess to being guilty of 'weaseling'. And here's an excuse for doing so (not reason) : Everybody else at work are doing it. We try to cushion the things we say in business, because we think that the recipient cannot handle the cold, hard truth.

Or worse, to give the impression that we're smarter, or the better Agency because we're using the latest business terms which are currently the flavor of the month. And it's all semantics, really.

Sometimes, I think we waste time trying to be diplomatic or PC. The thing about cushioning words used in business communications is that it leaves it open to interpretation. Sometimes, the wrong interpretation.

The Obvious is not anything new. But it is a reminder of what we know is true and makes sense. It's just that someone took the time to lay it all out in a book and that person is James Dale.